The number one confectionery brand in Japan, Hi-Chew, will be supplied exclusively in the North London region with Bobby’s Foods selected as the ideal distributor in the UK.
Morinaga, the manufacturer behind the Hi-Chew brand, chose Bobby’s because of their unique and fantastic distribution network within the impulse/convenience channel. This is where they consider the biggest potential for the product.
Here’s a few facts about the Japanese brand:
- Hi-Chew launched in Japan in 1975 & is the no.1 selling sweet there with 37% market share
- The brand launched in USA in 2011 and now has sales of over $50 million with distribution in all major retailers
The unique chewy texture crosses the gap between soft sweets and chewing gum, offering a juicy, real fruit flavour delivering long lasting taste.
Bobby’s North London depot will be supplying local retailers in their region only with a fantastic in store display unit to promote the brand to consumers. At a 99p rrp, Hi-Chew is considered a premium product in the marketplace and available in three juicy fruit flavours – Strawberry, Cherry and Pineapple, with 10 packs per case.
If you have a shop in North London and would like to stock the Hi-Chew brand in your store, feel free to get in touch with our depot today.
Bobby’s Foods North London Ltd – Tel. 01442 235051
